Scenario planner
Set your target, model the levers, see if the numbers get you there — all on a first-purchase (Day 1) basis.
Remember! Forecasts are looks into the future, so they're never 100% accurate. If we were to work with you, we'd do a proper audit and forecast for you based on comprehensive data sets.
Channel mix — Google + Meta
Set each channel's economics and how the budget splits between them. The channel mix drives everything downstream — blended CPC, CVR, revenue, over-time projection. Google has a hard search-demand ceiling; Meta has audience × frequency headroom.
Bottom-funnel intent. Constrained by monthly search volume for your keywords × how much of that impression share you can capture. Search volume is seeded by the industry selector at the top — override it with real Keyword Planner data when you have it.
What would it take
Your current performance vs the scenario being modelled. Edit the Current values (in the left panel or in the channel section for CPC/CVR) to set your real baseline — the right column shows the lift required. Derived rows cascade from your baseline inputs.
| Metric | Current | Required | Change |
|---|
Budget vs revenue — at your CVR & AOV
Three CVR scenarios — conservative, your current setting, and a stretch. Curves flatten (and can even dip) as channels hit their saturation ceilings — the exact point where extra budget stops buying growth. Dashed line = your target; the marker is your current scenario.
Over time — plan the run
Project the current scenario forward with seasonality and growth pace. Choose the horizon and see the month-by-month rhythm, split by Google and Meta.
Over time
Project the current scenario forward — seasonality flexes demand month by month, pace adds growth on top. Bars show the headline outcome each month; the table below has the full picture.